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First Rodeo in conversation with Sage Flowers

Thursday 2nd February, 18:00

Palm Vaults, 411 Mare St, London E8 1HY
In Conversation: Sage Flowers & First Rodeo 
Exploring the process of founding and building a creative business

Thursday 2nd February
Palm Vaults, 411 Mare St, London E8 1HY

Doors open: 18:00
Talk commences: 19:30

Founded in 2021, First Rodeo is a multi-functioning creative agency actively championing and empowering emerging artists. Concerned with inclusivity and accessibility, they utilise independent creative spaces to provide curatorial services and representation to emerging artists in London, focusing on presenting a diverse programme of artistic practices and media. First Rodeo also functions as a critical platform, hosting talks and workshops that strive to disseminate knowledge and provide the tools and resources for success within the creative industries. 

First Rodeo will be joined by Sage Flowers duo, Iona and Romy, who are redefining the world of floristry. Founded in Peckham in 2018 with the aim of bringing floral design to their local community, the pair have since become a favourite of the fashion world. They have built an impressive clientele, creating unique floral installations for events, parties and launches - Gucci, Nike, Fenty, Acne, Loewe, Dior and Glossier to name a few. Rejecting the traditions and constraints of classic floristry, Sage are inspired by all aspects of design, from textiles to architecture, and take a decidedly contemporary approach to their work. It doesn’t stop there - Iona and Romy use their platform to advocate for the crucial topics of young female entrepreneurship and diversifying and decolonising floristry. In anticipation of their book, The Art of Starting, being released in April 2023, First Rodeo invites Sage Flowers to explore what starting a creative business entails, and how to build a brand with values, learning from Sage’s unique experience, perspective and insight.

The talk will take place at Palm Vaults, the iconic vegan cafe and apparel brand on Mare Street, boasting a newly refurbished interior.

@firstrodeopresents
@sageflowers
@palmvaults 

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