# Insights

Section: Events · Page: https://artsvp.com/docs/events/insights

(Plans: All plans)

Insights is an event's live reporting page: how invitations are converting, how
much of your capacity is filled, who actually turned up, and what you took. Open
an event and choose **Insights**: the page follows the event through its whole
life, from the first send to the post-event report.

## A page that follows the event

The page keeps the same shape throughout, and a pill at the top tells you where
the event is: a countdown while it is still to come, **Live** while doors are
open, and **Post-event** afterwards. The headline figures change to suit the
phase, response and capacity in the run-up, check-ins and attendance on the
day. Choose which figures sit in the headline row from the stats menu.

## The figures

| Figure | What it means |
|---|---|
| **Confirmed guests** | People with a place, including plus-ones. |
| **Invites sent** | Invitations that have gone out. |
| **Response rate** | Guests who have responded, as a share of everyone on the guest list. The denominator is the whole guest list, not only invited people. |
| **Capacity filled** | Confirmed guests as a share of total capacity across all bookable slots. Shows **∞** when the event has no capacity limit. |
| **Checked in** | Guests recorded as arrived. |
| **Attendance rate** | Checked-in guests as a share of confirmed guests. |
| **Walk-ins** | Guests checked in at the door with no prior booking. |
| **No shows** | Confirmed guests who never arrived. |
| **Revenue** | Ticket and extras income for the event. Appears on events that sell paid tickets. |
| **Average guest count** | Confirmed guests divided by confirmed bookings, how many people a typical booking brings. |
| **Plus-one turnout** | The share of added +1 guests who actually arrived. |

One thing to be aware of when reading response rate: because it measures the
whole guest list, guests who arrived through a booking link sit in the
denominator even though they had no invitation to answer. On an invitation-led
private view the figure tells you whether the outreach landed; on an event
promoted by link it will always look low, by design. Group bookings count every
guest, so one exhibitor bringing four people counts as four.

## The chart

Below the figures, a cumulative chart plots **invitations**, **confirmed
guests**, or **check-ins** over time, so you can see when your audience
responded and whether a push landed. Switch metric and timeframe from the tabs
above the chart.

Insights covers one event. For figures across a programme, export from the
space or collection guest list, see
[Reporting and exports](https://artsvp.com/docs/reference/reporting-and-exports).

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Keep reading: [Reporting and exports](https://artsvp.com/docs/reference/reporting-and-exports) ·
[Guest List](https://artsvp.com/docs/guest-management/guest-list) ·
[Check-in](https://artsvp.com/docs/guest-management/check-in)

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