# Apple Wallet Passes

Section: Ticket Design · Page: https://artsvp.com/docs/ticket-design/apple-wallet-passes

(Plans: Expert)

An Apple Wallet pass is the event ticket a guest adds to their iPhone: a
single card with a header, an optional image band, rows of short fields, the
QR code, and a back full of longer details behind the ⓘ button. The **Apple
Wallet** tab of the designer controls every part of it, and the preview
mirrors how Wallet lays the pass out, including the notch at the top.

## Basics

**Background colour** sets the colour of the whole pass.

**Text colour** is yours to set on Apple Wallet, unlike Google Wallet, which
chooses its own. It starts on **Automatic**: black or white, whichever reads
against the background, following the background as you change it, so a pass
always stays legible without any further thought. Switch to **Custom** for two
pickers: **Text colour** for field values and **Label colour** for the
small captions above them. A muted label over a bold value is a classic pass
look. Custom colours are honoured exactly as set, so check them against your
background in the preview and on a real device.

**Logo text** is the short line shown beside your logo at the top of the pass,
such as *"Art Basel VIP"*. Leave it blank and nothing is shown there; the
header keeps the logo alone. A blank field is never filled in with your
organisation name.

## Images

All images are PNG, under 5 MB. Sizes are maximums; a smaller file is fine.
Choosing a file opens a cropper. Most slots lock to the shape the pass shows;
**Logo** can be any shape. **Crop** reopens it on an image already in the
slot. Confirm with **Use image**.

| Image | Maximum size | Where it appears |
|---|---|---|
| Icon | 58 × 58 px | Lock-screen notifications and the pass list |
| Logo | 240 × 75 px | Top left of the pass, beside the logo text |
| Strip | 1125 × 294 px | Optional full-width band under the header |

Wallet displays the logo at half its pixel size, so a small file renders small
on the pass. Supply the full 240 × 75 for a logo that fills the header.

Leave the icon or logo empty and the pass ships with the ARTSVP mark in its
place; the preview ghosts that default so you can see what an empty slot
means. An empty strip is not drawn.

## Fields

Under **Pass fields**, each section of the pass is a list of rows with a label
and a value. Values can be plain text or [variables](https://artsvp.com/docs/ticket-design/variables)
that fill in per guest, inserted with the quill beside any value.

| Section | Rows | Where it appears |
|---|---|---|
| Header fields | up to 2 | Top right, opposite the logo |
| Primary field | 1 | Large, laid over the strip |
| Secondary fields | up to 4 | The row under the strip |
| Auxiliary fields | up to 4 | The second row |
| Back of pass | up to 25 | Behind the ⓘ button |

A new design starts with the event name as a secondary field, the venue and
time as auxiliary fields, and the address, booking name, email, reference and
a tickets link on the back. Reorder, reword or remove any of them. A row with
neither label nor value is dropped when you save, and the preview re-renders
every section as you type.

The back of the pass is the place for anything longer than a phrase: entry
conditions, a note on accompanying guests, a contact for the day. Wallet turns
a web address on the back into a tappable link.

> **Tip:** Keep the front to what a door team scans and a guest glances at:
> the event, the entry time, the venue. Everything else earns its place on
> the back.

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Keep reading: [Google Wallet passes](https://artsvp.com/docs/ticket-design/google-wallet-passes) ·
[Variables](https://artsvp.com/docs/ticket-design/variables) ·
[Using the designer](https://artsvp.com/docs/ticket-design/using-the-designer)

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