# Ticket Design Overview

Section: Ticket Design · Page: https://artsvp.com/docs/ticket-design/overview

(Plans: Expert)

A ticket design is the look of everything a guest holds at the door: the web
ticket on their confirmation page, the Apple Wallet pass on an iPhone, and the
Google Wallet pass on Android. One design drives all three surfaces, so a
collector who books a private view sees the same colours and imagery whether
they open the confirmation email or tap the pass in their wallet.

Every plan ships the standard ARTSVP ticket: white, black text, your QR code,
and the event's **Banner Image** across the top when it has one. On the Expert
plan you can design your own, and the plan includes one custom design.
Additional designs are arranged with [support](https://artsvp.com/docs/reference/support).
Designs live under **Settings** → **Design** → **Ticket Designs**, and the
designer itself opens from **Open the designer** on that page.

## The three surfaces

| Surface | What you control | What is fixed |
|---|---|---|
| Web ticket | Background colour, font colour, and a strip image | Layout, QR code, the booking details shown |
| Apple Wallet pass | Background colour, text and label colours (automatic or custom), logo text, icon, logo and strip images, every field on the front and back | The QR code |
| Google Wallet pass | Background colour, issuer name, event name and venue name lines, logo, wide logo and hero images, card rows and pass details | Text colour (chosen by Google), the date and time row, the QR code |

The web ticket stays the plainest of the three: colours, a **Strip** across
the top, and the booking details. Leave the strip empty and each event's own
**Banner Image** fills the band. If that picture cannot load, the ticket
shows no image rather than a broken one. The wallet passes are where the rest
of the imagery and custom fields live. Each has its own page:
[Apple Wallet passes](https://artsvp.com/docs/ticket-design/apple-wallet-passes) and
[Google Wallet passes](https://artsvp.com/docs/ticket-design/google-wallet-passes).

The QR value on every surface can come from a
[barcode pool](https://artsvp.com/docs/settings/barcodes) instead of ARTSVP's generated codes.
The design still cannot move or restyle the code.

## From draft to the door

1. Open the designer and shape the design against the live preview. Edits
   are kept as a local draft until you save, so a closed tab loses nothing.
2. **Save design** names it and makes it available to your events. An
   existing design is live, so its button reads **Publish changes** instead.
3. Assign the design to an event, or to individual tickets within an event.
4. Guests who book from then on receive tickets and passes in that design.

Published changes reach passes issued from that moment on. A pass already on a
guest's phone keeps the look it was added with; adding it again from the ticket
picks up the new design. Finalise a design before sending tickets when every
guest must receive the same appearance.

## Assigning a design

Assign a design in two places:

- **Per event**, under the event's **Settings** → **Advanced** → **Ticket
  design**, so every ticket for that event carries it. **No design** falls
  back to the standard ARTSVP ticket.
- **Per ticket**, in the ticket's own settings (see
  [Tickets and pricing](https://artsvp.com/docs/events/tickets-and-pricing)), when a single ticket
  type should look different. A design set on a ticket overrides the event's.

Because the plan includes one custom design, a VIP ticket and a general
admission ticket cannot carry different custom looks unless a second design
has been arranged; distinguish tiers by ticket name and entry time instead.

## What guests need switched on

For guests to add passes to their phones, two of the event's booking settings
must be on: **Issue Scannable Tickets** and **Enable Add to Wallet** (see
[Booking settings](https://artsvp.com/docs/events/booking-settings)). Designs apply on screen and
in wallet passes only; emailed and printed PDF tickets always use the standard
ARTSVP layout, with no banner or strip.

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Keep reading: [Using the designer](https://artsvp.com/docs/ticket-design/using-the-designer) ·
[Variables](https://artsvp.com/docs/ticket-design/variables) ·
[Common questions](https://artsvp.com/docs/ticket-design/common-questions)

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