Rosita Mariella Rosita is an art historian and researcher based in Madrid. She’s been working in the art market since 2015, for galleries and collections based in London, until she joined ARTSVP in 2021.
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Setting up a booking system nowadays is not only a necessity, but an opportunity which opens your business to a new range of benefits that you might not have been aware of.
Just because we can't see the immediate and instantly measurable results, doesn't mean it's not worth spending time in this aspect of your digital strategy. This is even more true if it could help you strengthen relationships with existing clients, providing a better booking experience while also establishing a bond with new visitors.
Online invites and RSVPs can be a great chance to grow your audience, facilitate your administration, and bring a positive impact to your brand image. Wondering how booking systems can bring these benefits? Check out the details below!
In what way would your audience grow?
One clear benefit is the increase in subscriptions on your mailing list. Some booking systems allow you to add a check box to your booking page where your visitors or clients can opt to be added to the mailing list. On average, 30% of bookings will opt into being added, and this will easily increase your viewership. If you are starting your business, a booking system will hugely support you in building an audience from scratch, just as Kate Howe explained in this recent interview.
Another helpful action would be to use transactional emails during all stages of the event. Beyond its functional purpose—like confirming the booking, reminding, and following up on the event—being able to send customisable and personalised emails may increase your visitors' engagement and their willingness to follow your whole programme. These emails might also convert into an effective communication channel, providing necessary information and redirecting to other websites to learn further details about the artists, the upcoming shows, the venues, the event organisers' programs, etc.
Victoria Miro booking page: redirecting booking pages to website information
How does it help reduce your team admin?
The most obvious benefit of allowing online bookings is saving on admin time. In fact, handling bookings and appointments manually usually implies spending a considerable amount of time in replying to emails or taking phone calls. The guests might reach out to your team to inquire about availability or opening times, voice special requests, or simply to express their will to RSVP. All of this can be arranged so that everything can be dealt with through the online booking platform. Take advantage of this opportunity to streamline your admin and automate tedious and repetitive tasks!
Give a professional look to your booking page
The booking page can be considered a door for new visitors, a chance for a positive first impression. Looking professional is key in providing a better online experience. Custom booking pages help tie in the whole booking experience with your brand and increase trust with your audience. Get inspired by ARTSVP's clients' branded pages!
Written by
Rosita Mariella
Rosita is an art historian and researcher based in Madrid. She’s been working in the art market since 2015, for galleries and collections based in London, until she joined ARTSVP in 2021.