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The art world runs on tickets - and for years, they didn’t work the way they should. Paper invitations got lost or shared, booking systems were clunky, guests found themselves stuck at the door and organisers were often left clueless.
At ARTSVP, we’ve spent the past five years changing that. We’ve simplified bookings, enhanced digital invitations, moved tickets into your digital Wallets, and made access smoother for guests and organisers alike. Step by step, we’ve been building a better system for the art world.
Instead of walking into a fair and engaging with the work, too many guests found themselves juggling PDFs, searching inboxes, or queuing to spell out their email at the VIP desk. In a world that thrives on connection, that’s not good enough. Mike Holford, Founder ARTSVP
ONE is the next step in that journey. As the official launch partner, we’re thrilled to introduce a brand new initiative that brings a seamless, unified entry system to the world of arts and culture.
How it works
Once you activate your ONE Pass, every ticket you’ve received through ARTSVP - past and present - is seamlessly synced into a single pass. Your pass, upcoming events, invitations, and exclusive perks will all live in one place, helping you stay organised and making access effortless. Best of all, you’ll only ever need a single QR code.
With ARTSVP, we made tickets better. With ONE, we’re moving beyond tickets entirely. From Basel to Miami, Marrakech to New York, Lagos to Seoul, ONE gives you access to the art world wherever it happens. One pass, endless experiences - all on your terms.
Why now?
The art world is expanding and accelerating - more fairs, more events, more invitations than ever before. Add to that the pressures of shifting politics, changing market demands, and a new generation of collectors reshaping expectations, the result is a landscape that feels increasingly fragmented and overwhelming.
ONE is built to solve this. It’s not just about replacing stacks of tickets with a single pass. It’s about creating clarity: all of your invitations, all of your events, all in one place. ONE helps you stay organised, plan your movements, and engage more fully in the experiences that matter.
And the benefits extend far beyond guests. For fairs and organisers, ONE means smoother entry, more reliable invitation delivery, and stronger engagement with the right audiences at the right time. By simplifying access for individuals, ONE strengthens the entire ecosystem - creating better experiences for both visitors and the events that welcome them.
The inaugural Art Fair Report by First Thursday, found that 71 per cent of galleries see exposure to new audiences as the most valuable part of participating in art fairs. For that to happen, it’s critical that guest experiences are smooth, seamless, and welcoming. That’s exactly what our partnership with ONE is designed to deliver.
As the leading event management system trusted by top galleries and art fairs around the world, ARTSVP is proud to be powering this next step! Max Mallows, Founder ARTSVP
Beyond access
ONE is just the beginning. While today it simplifies entry, the future of ONE lies in enriching our experiences at events even further. At ARTSVP, we’re working with fairs, galleries, and cultural partners to create exclusive perks for ONE Pass holders - from global benefits that travel with you, to special privileges unique to individual events.
Over time, ONE won’t just open doors - it will help shape how the art world connects and grows.
The Launch
ONE makes its debut this October, during Frieze Week in London. To celebrate, they’ve asked us to bring the community together for a special gathering - a moment to connect, share, and mark the beginning of a new way to experience the art world.
Invitations will be sent exclusively to ONE Pass holders in the coming weeks. If you’d like to join us, make sure you activate your pass now and be part of the very first chapter of ONE.