Rosita Mariella Rosita is an art historian and researcher based in Madrid. She’s been working in the art market since 2015, for galleries and collections based in London, until she joined ARTSVP in 2021.
Table of Contents
- “Whilst providing an elegant ticketing solution, ARTSVP has integrated features that allowed to easily collect donations and raise funds.”
- How ARTSVP adapted to support a premier fundraising event
- Personalisation of the ticketing page
- Elegant ticketing solutions
- Ticket configuration to maximise donations
- Purchase your tickets to The Art Show!
- Interested in more case studies?
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Scott Rudd Productions, 2023.
Name of the event: The Art Show
Location: Park Avenue Armory, 643 Park Ave, New York, NY 10065, US.
Next edition’s dates: October 30 - November 2, 2024. Book tickets here.
The Benefit Preview: October 29, 2024. Book tickets here.
Focus: an iconic and beloved New York City event, bringing together the art world and philanthropy.
“Whilst providing an elegant ticketing solution, ARTSVP has integrated features that allowed to easily collect donations and raise funds.”
— Ellen Schneiderman, Executive Vice President, Special Events and Individual Giving at Henry Street Settlement.
The Art Show, an annual event organised by the Art Dealers Association of America (ADAA), raises vital funds for the Henry Street Settlement, benefiting social services, arts, and healthcare in New York. The fair gathers top galleries to showcase curated exhibitions, fostering close interactions between artists, gallerists, and attendees. The Art Show has raised over $37 million for the nonprofit through more than three decades of partnership between the two organisations. The collaboration between the ADAA and Henry Street allows for the creation of an unparalleled art experience that supports integral services for over 50,000 New Yorkers each year.
How ARTSVP adapted to support a premier fundraising event
While ARTSVP is typically known for its work in art fairs, The Art Show posed a unique challenge with its fundraising component, requiring a ticketing solution that could handle not only guest registration but also seamlessly incorporate donations. For the occasion, our team has worked to adapt the system to fit the needs of this iconic gala event, without losing the smooth user experience ARTSVP is known for.
Personalisation of the ticketing page
To ensure The Art Show’s success, we added several personalised features to the ticketing page. A dedicated donation section was included, allowing guests to contribute additional funds while purchasing tickets—a crucial aspect for a fundraising-focused event like this one. Additionally, the platform featured customised fields such as "Invited By" and "Publication Name on Donors List," providing an opportunity for donors to be acknowledged in meaningful ways. This level of tayloring helped make the ticketing process not only functional but also deeply engaging for high-profile attendees.
Elegant ticketing solutions
Beyond the donation integration, ARTSVP also streamlined both VIP and public ticketing, aligning everything in a united system. From individual tickets to configured tickets for sponsors, the platform provided an elegant, unified solution that made it easy for attendees to register. ARTSVP's intuitive design ensured a smooth guest experience, keeping in line with the sophistication of The Art Show, while simultaneously meeting the logistical demands of ticket sales and donor management.
Ticket configuration to maximise donations
The platform allowed for the creation of donation-specific ticketing categories, encouraging attendees to contribute generously while reserving their spot at the gala. This flexibility not only simplified the donation process but also maximised the event’s fundraising potential, helping The Art Show raise significant funds for Henry Street Settlement’s programs.
ARTSVP’s tailored approach to The Art Show demonstrated the platform’s versatility. By integrating customised donation sections and streamlining ticketing, ARTSVP provided an elegant solution that enhanced the guest experience and, most importantly, supported the event’s fundraising goals. The success of The Art Show showed that ARTSVP can adapt its platform to meet the needs of diverse events, from traditional art fairs to high-end galas and fundraising efforts.
Scott Rudd Productions, 2018.
Purchase your tickets to The Art Show!
This year’s 36th edition opens with a Benefit Preview on Tuesday, October 29, and will run from Wednesday, October 30 to Saturday, November 2, in the historic Park Avenue Armory.
Click here to learn more about this year exhibitors.
Interested in more case studies?
Check out our latest one on London Gallery Weekend and how ARTSVP helped boosting brand awareness and engagement across various locations
Stay tuned for more case studies coming soon!
Written by
Rosita Mariella
Rosita is an art historian and researcher based in Madrid. She’s been working in the art market since 2015, for galleries and collections based in London, until she joined ARTSVP in 2021.