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Insights

All plans

Insights is an event’s live reporting page: how invitations are converting, how much of your capacity is filled, who actually turned up, and what you took. Open an event and choose Insights — the page follows the event through its whole life, from the first send to the post-event report.

A page that follows the event

The page keeps the same shape throughout, and a pill at the top tells you where the event is: a countdown while it is still to come, Live while doors are open, and Post-event afterwards. The headline figures change to suit the phase — response and capacity in the run-up, check-ins and attendance on the day. Choose which figures sit in the headline row from the stats menu.

The figures

Figure What it means
Confirmed guests People with a place, including plus-ones.
Invites sent Invitations that have gone out.
Response rate Guests who have responded, as a share of everyone on the guest list. The denominator is the whole guest list, not only invited people.
Capacity filled Confirmed guests as a share of total capacity across all bookable slots. Shows when the event has no capacity limit.
Checked in Guests recorded as arrived.
Attendance rate Checked-in guests as a share of confirmed guests.
Walk-ins Guests checked in at the door with no prior booking.
No shows Confirmed guests who never arrived.
Revenue Ticket and extras income for the event. Appears on events that sell paid tickets.
Average guest count Confirmed guests divided by confirmed bookings — how many people a typical booking brings.
Plus-one turnout The share of added +1 guests who actually arrived.

One thing to be aware of when reading response rate: because it measures the whole guest list, guests who arrived through a booking link sit in the denominator even though they had no invitation to answer. On an invitation-led private view the figure tells you whether the outreach landed; on an event promoted by link it will always look low, by design. Group bookings count every guest, so one exhibitor bringing four people counts as four.

The chart

Below the figures, a cumulative chart plots invitations, confirmed guests, or check-ins over time, so you can see when your audience responded and whether a push landed. Switch metric and timeframe from the tabs above the chart.

Insights covers one event. For figures across a programme, export from the space or collection guest list — see Reporting and exports.


Keep reading: Reporting and exports · Guest List · Check-in