Booking Links
All plans
Newsletters, Instagram, a partner’s mailout, a QR poster in the window — when one event is shared in several places at once, booking links tell you which place the bookings actually came from. A booking link is a shareable URL to an event’s booking page: every published event has its main link, and you can create additional named links, one per channel or audience, each tracking its own bookings.
Creating a link Pro & Expert
Open the event’s Promote page, create a new link, and set:
- Custom URL — the link’s slug (“early-bird”).
- Tags — how bookings from this link are labelled on the guest list (“vip 1”, “instagram”).
- Max Guests — cap how many guests this link can bring in.
- Guests per Booking — override how many places one booking may take.
- Booking Style — override the event’s booking style for this link: a register-interest link on an otherwise standard event, for example.
- Custom Max Usage Text — what visitors see once the link’s cap is reached.
- Skip payment — on a paid event, guests who book through the link see no prices and no payment step. The event’s capacity still applies.
A link’s settings override the event’s defaults for guests arriving through it, though the event’s own capacity still applies on top of any link cap. Each link has its own QR code and printable poster, downloadable from the Promote page.
One thing to be aware of: anyone who has a Skip payment link can book for free, and links are easily passed on. Give it a Max Guests cap to limit how many free places it can give away. Once the link is full or paused, it takes no more bookings at all.
The image and text that appear when someone pastes the link come from the event’s Social Sharing card, not from the link itself. See Publishing and sharing.
Reading the results
Promote lists each link’s Clicks and Uses. Open a link to see the panel: Clicks, Bookings, Guests, and Conversion. Click Guests to open that event or collection’s Guestlist, already filtered to the people who booked through it, including dates that have already run.
From All Guests, an event Guestlist, or a collection Guestlist, open Filter, choose Booking links, pick one or more slugs (“/instagram”), and click Apply. Only links someone has already booked through appear; if none have, the picker reads No links yet. On All Guests, each option also names its event or collection, because two events can share the same slug.
One thing to be aware of: invitation rows leave the list while this filter is on, because an unused invitation never came through a link. Applying it from the list still defaults Start time to today onwards, so clear From if the bookings sit on past slots. Download and select-all keep the filter.
Tags remain a separate filter: they match any guest or invitation wearing that tag, not only people who booked through a given link.
Tip: Make one link per channel — newsletter, Instagram, partner — rather than sharing the main URL everywhere. Attribution then takes care of itself.
Keep reading: Publishing and sharing · Invitations · Guest List